<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/80ecfef1-463e-46cb-8595-a583333a341d/EstimatedReadingTime.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/80ecfef1-463e-46cb-8595-a583333a341d/EstimatedReadingTime.png" width="40px" />

15-minute read

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📚 Deep Dive

We don’t need an Intro for the most crucial component to enable in our SFMC account, so we are going at max speed from the start 🛸💨.

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/24783047-e10c-40b1-b296-140bffaf4b75/Definitions.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/24783047-e10c-40b1-b296-140bffaf4b75/Definitions.jpg" width="40px" />

The Sender Authentication Package (SAP) is a branding feature that allows you to customize an authenticated domain, distinctively labeling links and images for the SFMC org you’re sending emails from.

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SAP features include:

📧 Private Domain for email sending

  1. Represents the From Address in your emails

    1. e.g., [email protected], [email protected]

    <aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/d7a28ef9-d5bc-4acb-8e8c-a52a09f6b326/KindTips.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/d7a28ef9-d5bc-4acb-8e8c-a52a09f6b326/KindTips.jpg" width="40px" />

    Salesforce provides and promotes the use of security measures such as SPF, DKIM and Sender ID to guarantee the legitimacy of your emails and protect against phishing attempts.

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🔗 Account branding

  1. Goes truly by the hand with the previous feature as this one refers to the actual naming representation of your brand

    1. Before SAP: genericSFMCdomain.com
    2. After SAP: i.e., email.covenoftechnology.cloud

    <aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/e8fe37e0-2761-43dd-b3fb-02af13addd74/TitlePaperRed.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/e8fe37e0-2761-43dd-b3fb-02af13addd74/TitlePaperRed.png" width="40px" />

    Carefully consider what the domain will be as it is also reflected in URLs & assets: Âť e.g., https://email.covenoftechnology.cloud/IMG.jpg

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/b77d30f2-854b-482f-a2b2-f56c8c5bde5e/LV45_TouchOfFaith.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/b77d30f2-854b-482f-a2b2-f56c8c5bde5e/LV45_TouchOfFaith.jpg" width="40px" />

A custom domain reinforces brand awareness to your subscribers as all references to Salesforce Marketing Cloud are replaced with the chosen branding.

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🌐 Custom Domain for CloudPages / View-as-a-webpage hyperlink

  1. CloudPages using your SAP are hosted on your Private Domain

    1. e.g., cloud.covenoftechnology.cloud/registration-form

    <aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/af1cd370-938e-4f8d-ac15-1b063160aa93/CuriousFactsTrivia.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/b1ae41db-0bfa-4973-94dc-6a6fdd2fff41/af1cd370-938e-4f8d-ac15-1b063160aa93/CuriousFactsTrivia.jpg" width="40px" />

    CloudPages is the name Salesforce uses for referring to Landing Pages. Additionally, the cloud domain is enabled via the SSL Certificates.

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📍 Dedicated IP ****Address

  1. A unique IP is assigned to your account