I’m a self-proclaimed Author, Language Enthusiast (former Language Professor), Dedicated Mentor and Expert Salesforce Sorcerer.

I write about how to: successfully mentor a team to boost their performance, properly manage your activities, favorably elicit requirements for new projects, and share useful tips and tricks on Salesforce Clouds —from the CRM at its core to the specifics on SFMCE (previously known as Exact Target) and Data Cloud (previously known as CDP).


As a seasoned Salesforce Certified Pluricultural Consultant,

I am dedicated to surpassing my prior achievements by consistently embracing challenges. Characterized by my proactive and autonomous approach, I derive immense satisfaction from imparting knowledge to my colleagues. My proficiency in communication extends across the languages in which I am fluent, where I excel in cultivating professional relationships and consistently achieving outstanding results in every assigned project. Furthermore, my vast experience with the Agile methodology equips me with a comprehensive understanding of business requirements and the clarity to deliver real value.

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A More Personal View

Mich in Lyon

Mich in Luxembourg

Mich’s Dog: Leviathan

I am fascinated by traveling and meeting new cultures, learning from one another and make new friends around the world. I prefer doing trips on my own and talking to the locals myself. Fortunately this is not such a complicated task as I am proficient in Spanish (my mother tongue, evidently), English, French, and Portuguese —throw Italian in there as an extra credit since speaking mostly Latin-derived languages is helpful to understand it; learning Japanese and German on my own in Duolingo as well (not sponsored). I can present myself and ask for the bill and directions —which everybody should learn how to before traveling to another country!

I’ve currently visited over 9 countries and am inspired by each single trip as I get to expand my world map (otaku gamer here) a bit more in each destination. I embrace the friendships and relationships I am able to build over my stay at other cities and treasure the memories/souvenirs.

My life flipped completely the moment I adopted a rescued dog —Leviathan (/levi/ for the pals)—and I’ll keep on rescuing stray dogs and increasing the members of my fluffy family because they only deserve what they give, and it is unconditional love 🐾 🥰


© Coven of Technology, 2024 | Crafted with 💜 by Mich Alvarez